It aims to increase awareness and understanding of the provenance and heritage of peas, giving British consumers a reason to celebrate the little green nutritional wonders during harvesting time.
Great British Pea Week was launched by the Yes Peas! campaign to recognise the industry-wide effort made by experts across the pea vining sector, which produces 2 billion portions of peas for the UK market and beyond each year.
Britain’s Eastern Seaboard boasts a maritime climate which, combined with the soil and planting conditions, is the perfect environment for growing superior quality peas. The East Coast is home to some 700 pea growers and farmers, stretching from Suffolk right up to Dundee.
The harvesting process, which lasts an average eight weeks, is a huge operation which takes place between June through to August, 24 hours a day, 7 days a week. Harvesting machines, known as pea viners, work in unison to harvest, shell and transport the peas from field to frozen as quickly as possible, with the majority in just 150 minutes, ensuring the freshness and nutrients of each pea is locked in.